Time:2010-10-22
Author：admin
Although China's car navigation market has entered a blowout of 2009, more than 50 billion market
this year is expected to reach 100 million, but more than 300 brands and many cottage industries
in this market, eating, and most companies are simply relying on selling Hardware price war,
making the market has become "the Red Sea." Lack of independent core technology, the lack of
industry standards, protection of intellectual property is not in place, heavy "concept" light
service, and many other issues plaguing the market healthy and orderly development. Among them,
caused by the patent infringement of intellectual property disputes occur frequently on the
representative.
Recently, the SEG navigation on the grounds of the alleged patent infringement, the GTMC court.
Industry experts said that the current layout of the global GPS industry at a crucial stage of
intellectual property rights of intellectual property rights protection, and is directly related
to the survival of Chinese car navigation industry.
Start patent rights SEG Navigation
August 23, Shenzhen SEG Navigation Technology Co., Ltd. in Shenzhen, announced that it has to
Toyota G-BOOK "intelligent Fujia" alleged patent infringement issues, the Guangzhou Toyota Motor
Co., Ltd. to court to require the immediate cessation GTMC infringement behavior of economic loss
to the SEG navigation Peifu total of 2.40 million and related expenses. It is reported that
Shenzhen Intermediate People's Court has recently accepted the case.
Deputy General Manager Hong Jun SEG navigation disclosure, Guangzhou Auto Toyota in 2009 on a
massive scale in the Chinese market G-BOOK system, which is installed on the domestic market G-
BOOK system, Toyota's vehicles, including more extensive models. The G-BOOK system navigation
alleged violations of the SEG held, "an interactive vehicle navigation and vehicle security
system" (Patent No. ZL200610157027.7).
Hong Jun said that the purpose of SEG initiated patent rights, is to have an effective
intellectual property protection system, based on industry-wide patent order to promote sharing,
and ultimately regulate the order of competition throughout the industry. "In this framework, we
are willing to share with anyone, we hold the patent." Global positioning system technology in
China Association, Zhi-Hai also expressed the hope that the domestic car navigation companies
increase independent innovation through the establishment of " patent pool ", etc., with a patent
pool strategies to strengthen the core interests of its own efforts in protecting intellectual
property rights, regulate and promote the health of domestic car navigation industry development.
According to Hong Jun introduction, SEG navigation as early as 1994 began with the Telem atics -
-- GPS vehicle development and application of online services, is the T elem atics pioneer and
leader in the country now has more than 50 million users, is currently the largest number of
users in the network G PS network service operators. As of June 2010, SEG has been made
navigation accumulated 70 patents, including 11 invention patents, 223 patent applications have
been received.
Car navigation market to "pre loaded" Breakthrough
Data show that in 2009 the industrial electronics market is the fastest growing car GPS, its
sales have reached 50 billion, annual sales growth rate of over 50%. China Association for Global
Positioning System technology research report published in 2010, annual sales of car navigation
systems in China will reach 100 million units, to maintain the amount of 500 million units in
2010, the vehicle navigation market size expected to more than million dollars. Japan is a
research institute in China in 2015 boasted sales of GPS products will reach 10 million units.
However, the rapid development of the market is hidden crisis. In the interest of space and huge
market potential in the face of many brands, on behalf of the factories, stores, the size of
dealers have joined the GPS camp, making the GPS industry was mixed, the lack of norms, but also
a lack of respect for intellectual property.
"The industry has now become the Red Sea, the competition out of order. At present we are to go
on the market after the installation (after buying the car owners to install their own GPS), fare
well. SEG navigation as the industry leader, the profit margin is only 8%. Must patents in order
to create competitive advantage. "Hong Jun told reporters.
Hong Jun said that the direction of the domestic breakthrough GPS manufacturers have two, one is
expanding to industrial customers, "transportation, logistics and other industries accounted for
40% market share; second, is from before to after-loading equipment (vehicle factory when
installed GPS). It is understood that the domestic pre-installed only 10% of the share market,
while Europe and the United States is 60% mature. the future China will come to this stage. "This
is all the GPS vendors the incremental market potential. "
